Sun Siyam Resorts: A legacy of Maldivian hospitality reimagined

Sun Siyam Group founder Ahmed Siyam Mohamed on Monday evening unveiled the ambitious rebranding of Sun Siyam Resorts, a move set to redefine luxury hospitality in the Maldives by deeply embedding authentic Maldivian culture and storytelling into every guest experience.

The essence of this transformation, Siyam shared, springs from a profound personal wellspring: the unparalleled hospitality exemplified by his parents.

"Until I was 12, I learned from my mother and father how to respect guests and be hospitable," Siyam recounted.

"I learned how to treat guests with love. Sometimes my mother and father would share all the food we have at home without keeping anything for us to eat."

This deep-seated philosophy of boundless generosity and compassion forms the very bedrock of the new Sun Siyam brand, a commitment to treating every guest as a cherished visitor.

More than a facelift: A cultural immersion

This rebranding is far more than a cosmetic change; it's a profound cultural immersion.

Sara Siyam, Sun Siyam Resorts' Director of Marketing, highlighted that the new branding is entirely based on storytelling. While traditional Boduberu performances are a staple across Maldivian resorts, Sun Siyam aims to elevate this with musical activities and interactive theatres that vividly showcase the Maldives' rich history and culture.

Ausam Waseem (Ausy), Manager of Siyam World, echoed this sentiment, emphasizing the untapped wealth of Maldivian stories. "But those things haven't been really brought to the public or guests. So a big component of Sun Siyam is to tell guests about Maldivian culture and Maldivian stories," he stated.

Today's discerning travelers seek genuine cultural connections, he said, and Sun Siyam is poised to deliver these through captivating folklore and local narratives.

Excellence, Maldivian-Style

Siyam passionately urged his entire team to deliver nothing less than excellent service, underscoring that the experiences created for tourists will forever resonate in their hearts.

He also proudly emphasized that Sun Siyam Group is a 100% Maldivian company, with Maldivians holding senior leadership positions across its tourism ventures. He encouraged the nation's youth to pursue higher education and aspire to prominent roles within the industry.

The Sun Siyam Group proudly operates five exquisite resorts in the Maldives – Siyam World, Iru Fushi, Iru Veli, Vilu Reef, and Olhuveli – alongside a resort in Sri Lanka.

With this visionary rebranding, Sun Siyam Resorts is not just offering a luxurious escape; it's inviting guests to embark on an unforgettable journey into the heart and soul of Maldivian hospitality.