Visit Maldives launches campaigns to boost arrivals from Balkan region

Tourists at Velana International Airport. (Sun Photo/Fayaz Moosa)

Visit Maldives has launched marketing campaigns to maximize the Maldives’ brand presence in the Balkan region.  

The campaigns will be held for a period of six months, starting from November 2021 until the end of March 2022. 

Visit Maldives states that the focus markets of the campaigns - Hungary, Slovakia, Croatia, Serbia and Romania - have the potential to contribute greatly to the overall tourist arrivals into Maldives. The markets have shown substantial growth over the years, have great connectivity and accessibility along with the spending power to travel to Maldives.  

The campaigns coincided with re-opening of borders for international travels in these markets, and is expected to assist in creating better brand presence and awareness in the markets for Maldives. 

Activities to be held in the Balkan region include outdoor advertising and physical activities in Hungary, as well as virtual events and familiarization trips for the markets.  

Visit Maldives said it aims to promote Maldives as a safe haven for travelers from the Balkan region through the campaigns. 

“The campaigns will assist us to increase arrivals from these markets and educate the travel trade about services and amenities available in the Maldives. The campaigns will help us create better knowledge and buzz around the destination and generate media coverage, create B2C awareness through direct contact with the potential travelers and update them with the destination information and latest travel guidelines,” said Visit Maldives in a statement. 

Visit Maldives said that the campaigns will not only focus on B2B components, but also B2C components which it said are equally important when it comes to generating interest in the destination and to prompt travel from the markets to Maldives.  

The campaigns are held as part of the Visit Maldives’ marketing strategy for Balkan region, which focuses on marketing products available in Maldives - resorts, hotels, guesthouses and liveaboards - and experiences that are unique to Maldives. 

Visit Maldives said its global marketing efforts are targeted to maintain destination presence and increase arrivals from top, emerging and new markets, and is also focused on promoting diverse segments of tourism that Maldives caters to, including luxury, family, MICE and budget tourists.