Visit Maldives launches marketing campaign with Amazon India

Visit Maldives launches marketing campaign with Amazon India on April 14, 2021. (Photo/Visit Maldives)

Visit Maldives has launched a marketing campaign with Amazon India - the number one e-commerce platform in India.

The campaign will last from April 14 to May 13, during which Maldives will be advertised on the Amazon app - which has a customer base of 35 million daily visitors and 319 million monthly unique visitors.

Visit Maldives states the campaign is part of their greater strategy to increase outbound arrivals to achieve pre-pandemic arrival figures and sustain India as the fastest growing source market for Maldives.

Amazon India will feature Maldives on three of their application’s most engaged pages: Mobile Below the Fold (MBTF), Amazon Pay page and the Thank You page.

Visit Maldives states the campaign will target a variety of groups such as affluent shoppers, travel enthusiasts and professional tech enthusiasts. The advertisements are estimated to achieve over nine million impressions.

Visit Maldives recently concluded a campaign Wedding Sutra targeting honeymoon segments, while joint marketing campaigns with Thomas Cook and MakeMyTrip remain ongoing. Visit Maldives has also conducted media, travel agents and celebrity familiarization trips from Indian market in order to sustain the destination presence and increase arrival numbers.

Statistics published by Tourism Ministry reveals India as the top source market for tourism in Maldives.

Maldives recorded 342,832 tourist arrivals by April 13, 22.8 percent of whom were from India.