Maldives receives 2 awards at MITT

Tourists at Velana International Airport on March 1, 2021. (Sun Photo/Fayaz Moosa)

Maldives has won titles of Best Island Presentation and Bright Exhibiting Award at the Moscow International Travel and Tourism Exhibition (MITT) – Russia’s biggest B2B tourism exhibition.

The latest edition of MITT was held from March 16 – 18 in Moscow.

According to Visit Maldives, Maldives won the awards at MITT for the attractive presentation of Maldives’ stand and overall effort in the promotion of the destination at the fair.

Visit Maldives’ Managing Director Thoyyib Mohamed noted that Russia is one of the top source markets for tourist arrivals to Maldives, and said that the awards indicate Russia’s trust in Maldives as a tourist destination.

“I am gratified by the awards of “Best Island Presentation'' and “Bright Exhibiting Award” received by Maldives at MITT, the first offline event in months. This is an extra encouragement to the efforts we, as an industry, are putting in the Russia and CIS markets,” he said. “Undoubtedly, Russia being one of the most important and top performing source markets to the Maldives, I further perceive these wins as an indication of trust by Russians in the Maldives as a tourist destination”.

The design of Maldives’ stand showcased the beauty of the island nation through colorful visuals. Visitors to the stand had the opportunity to immerse in the beauty through touchless 360-degree video experiences.

This year’s MITT marks the first offline tourism exhibition in Russia after one year with 1,533 participants from 15 countries and 52 Russian regions exhibiting at the fair. 

The Russian market is currently one of the top performing source markets for tourist arrivals to Maldives, with a total of four connecting flights operating between Russia and Maldives with direct connections via Aeroflot.

Maldives has recorded 40,698 tourist arrivals from the Russian region so far this year – which makes for 21.5 percent of total arrivals.