'Let’s Roll Up Our Sleeves' is a blood drive campaign

7 hours ago

A viral social media campaign encouraging blood donation has been officially revealed by its creators, students from the Maldives National University (MNU). The initiative 'Athukuri Olhaalamaa', titled to mean “Let’s Roll Up Our Sleeves,” aims to increase voluntary blood donations across the country. Over the past week, videos of affluent people silently rolling up their sleeves have circulated widely online, sparking