Maldives joins ITB Berlin ‘24 with delegation of over 200 industry reps

Maldives' delegation at the ITB Berlin 2024. (Photo/Visit Maldives)

Maldives Marketing and PR Corporation (MMPRC), or Visit Maldives, is participating in the ITB Berlin 2024, alongside a delegation of 214 representatives from 107 Maldivian tourism companies.

The world's largest tourism trade fair kicked off in the German capital on Tuesday, and will continue until Thursday.

The national tourism promotion board, Visit Maldives, said it aims to foster strong connections with travel trade partners from Germany and across the globe at the fair.

Maldives' delegation at the ITB Berlin 2024. (Photo/Visit Maldives)

Visit Maldives’ main focus is on sharing the latest updates on the evolving Maldivian tourism landscape and its diverse offerings - through productive one-on-one meetings.

The board seeks to solidify the Maldives' position as a top-tier holiday destination for German travelers, and provide a platform for participating stakeholders to showcase their individual tourism products and properties.

Maldives’ stand at the fair is a spacious 504-square-meter double-decker.

The captivating design and imagery showcase the diverse experiences, rich culture, and heritage that await travelers in the Maldives.

The stand also features 104 co-exhibitor counters, 60 B2B meeting tables, and LED screens displaying mesmerizing experiences, that will leave visitors yearning to explore the World’s Leading Destination firsthand.

Maldives' delegation at the ITB Berlin 2024. (Photo/Visit Maldives)

The Maldives’ stand is a hub of engaging activities; from B2B meetings to vibrant cultural performances to gastronomical experiences that showcase the culinary delights of the Maldives.

Displays of authentic Maldivian creations showcase the country's rich heritage and craftsmanship, while 360-degree camera experiences offer an immersive glimpse into the beauty of the ‘Sunny Side of Life.’

Visit Maldives is also holding several events on the sidelines of ITB Berlin to further enhance Maldives’ presence at the fair.

This includes the Maldives Media Meet, held on Monday, which was attended by Tourism Minister Ibrahim Faisal, MMPRC’s Managing Director Fathmath Thaufeeq, President’s Advisor on Tourism Development, Mohamed Khaleel, and MMPRC’s Chairperson Ayesha Nurain Janah.

Maldives' delegation at the ITB Berlin 2024. (Photo/Visit Maldives)

They provided valuable insights on ongoing travel trade efforts and future prospects within the Maldivian tourism industry.

Germany has consistently been among the top 10 source markets for tourist arrivals to Maldives for decades. It is currently ranked at the 5th spot, with 27,563 arrivals, as of March 3.

Visit Maldives believes that ITB Berlin presents an ideal platform for the board to showcase the Maldives on a global stage.

Maldives' delegation at the ITB Berlin 2024. (Photo/Visit Maldives)

As the world’s top travel trade fair, it attracts over 160,000 visitors, and connects participants with more than 90,000 industry delegates and 3,000 international media representatives.

This allows the Maldives to reach a vast audience of potential visitors and industry partners, create wider destination awareness, and promote the Maldives as a top-of-mind destination for a diverse range of travelers.