MMPRC promotes Maldives as most preferred destination at ITB Asia 2022

Maldives Marketing and Public Relations Corporation (MMPRC) promotes Maldives as the most preferred destination in the Southeast Asian market, in the ITB Asia 2022.

The event is held at Sands Expo & Convention Centre, Singapore, from 19th to 21st October 2022, where Maldives is participating alongside 18 industry partners.

In the fair, MMPRC will maintain destination presence, provide the latest information on Maldives to the Southeast Asian market, and provide a platform for industry partners to promote their properties in one of Asia’s leading fairs.

Maldives will be a preferred and safe holiday destination along with products and unique experiences available.

In addition to this, the Chief Executive Officer and Managing Director of MMPRC Thoyyib Mohamed will be participating in a discussion - ‘Destination Rediscoveries', during the fair.

He will be alongside the Japan National Tourism Organisation and will speak about the emergence of digital campaigns and virtual events, hybrid events, and shifting traveler trends, along with a video presentation.

ITB Asia is one of the region's leading travel B2B trade shows. It is designed to be the primary event for the Asia-Pacific travel industry, featuring thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East.

Exhibitors from every sector of the industry, from destinations, airlines and airports, hotels and resorts, theme parks and attractions, and a diverse range of tourism companies are featured.

From January to September 2022,  Maldives welcomed a total of 23,080 tourists from the region. 

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews.

Moreover, they have been holding multiple activities targeting this market, including joint-marketing campaigns with major stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, an E-Learning program, and other events. This includes a Cabvertising Campaign with MyBump Media, participation in Malaysia International Dive Expo (MIDE) 2022, MATTA 2022, Thailand Dive Expo 2022, and ADEX Asia Singapore 2022. The activities also included hosting a familiarisation trip for the Indonesian Media.