Maldives Marketing and Public Relations Corporation (MMPRC) has signed a global advertising agreement with BBC Global News, incorporating their in-house commercial content studio, BBC Storyworks.
The agreement was signed by MMPRC’s CEO and Managing Director Thoyyib Mohamed and BBC Studios' Senior Vice President, Commercial Operations, Nick Charlton.
According to MMPRC, the agreement will see the corporation launch an international advertising campaign with BBC Global News, designed to showcase Maldives as a safe, prepared and welcoming luxury destination, through the voices of the people of Maldives.
Thoyyib said the campaign aligns with MMPRC’s global strategies for the year, which focuses on maintaining Maldives’ visibility as a holiday destination.
He said that the different aspects and segments of Maldivian tourism, including the stories of the Maldivian people, will be shared globally online on BBC Travel, the dedicated features site of BBC.com.
Alistair McEwan, SVP Commercial Development APAC, BBC Global News said he was delighted with the partnership with MMPRC.
“As consumers continue to dream about their next travel opportunities and choices of destination, audiences are seeking clear information on safe travel and tourism, as well as wanting to be inspired by amazing destinations, cultures and experiences. With decades of experience in premium storytelling heritage within BBC StoryWorks, we are delighted to be partnering with MMPRC to be able to showcase their wonderful stories to our global audiences,” he said.
MMPRC said the campaign aims to further promote Maldives as the ideal travel destination that caters to the needs and wants of travelers in the era of the new normal.
“It will focus on marketing the destination as a safe haven and promote the experiences unique to the Maldives while providing information on the stringent measures in place for Maldivian tourism products such as resorts, hotels, guesthouses and liveaboards. It will also highlight the geographically scattered nature of the island nation, which provides natural social distancing for travelers,” said MMPRC in a statement.