Visit Maldives welcomes top journalists from India on FAM trip

A team of journalists from India arrive in Maldives on a FAM trip organized by Visit Maldives on February 21, 2021. (Photo/Visit Maldives)

A team of top journalists from India arrived in Maldives on Sunday at the invitation of Visit Maldives (MMPRC) as part of its series of familiarization trips to enhance Maldives’ brand presence in India.

It marks the first media familiarization trip from India – a key source market for tourist arrivals to Maldives - this year.

The team consists of editors and senior correspondents from The Pioneer, Sunday Guardian, ET Travel World, TMM Magazine and Sputnik News.

They will stay in Maldives from February 21 - 26.

 They will be primarily hosted at Kagi Maldives and Emerald Maldives.

India is a key source market for tourist arrivals to Maldives. The country was the top source market for tourist arrivals in 2020, and moved to the top source market for tourist arrivals this year last week after surpassing arrivals from Russia.

Spurred by the rising popularity for Maldives among Indian travellers, airlines have increased flights between Maldives and Indian cities.

Visit Maldives states they have more marketing activities planned targeting the Indian market, aimed at boosting arrivals from a range of Indian traveler segments.