Visit Maldives commences major marketing campaign in multiple markets

Tourists are photographed at Velana International Airport. (Sun Photo/Ibrahim Ifaaz)

Visit Maldives, the official marketing campaign for Maldivian tourism run by Maldives Marketing and Public Relations Corporation (MMPRC), has commenced a major campaign with Expedia Group in four different markets to promote the Maldives as one of the most secluded and serene destinations in the world for tourists.

The four-month campaign targeting Russia, Middle East, China, and India, is to assure potential travelers that the Maldives remains one of the most accessible destinations during this unprecedented situation. 

The four markets are among the key source markets to the destination. 

The key message by the campaign will "be to highlight the unique geographical formation of the island nation, owing to the natural dispersion of the islands - ensuring a worry-free holiday for the travelers".

The campaign is carried out hand in hand with the Expedia Group Media Solutions, the marketing organization of Expedia Group, and is expected to reach over 23 million people, targeting potential travelers in all the phases of the consumer journey in the focus markets.

Through this campaign, notable achievements to the destination such as winning the World’s Leading Destination, achieving the Safe Travels Stamp by World Travel & Tourism Council, launching of Maldives Border Miles and Allied Inbound will also be highlighted on the destination landing page on the platform.

Expedia Group is one of the world’s leading full-service online travel brands helping travelers easily plan and book travel from the widest selection of vacation packages, flights, hotels, vacation rentals, rental cars, cruises, activities, attractions, and services.

The Maldives celebrated a remarkable achievement of receiving 500,000 tourists amidst an ongoing pandemic.

Currently, the Russian market is one of the top-performing markets. India and Middle Eastern markets are also showing steady growth in terms of arrivals. While China has been one of the traditionally strongest markets prior to the pandemic.