Visit Maldives launches 2 major marketing campaigns in China

Two major marketing activities have been launched by Maldives Marketing and Public Relations Corporation (MMPRC), targeting tourists from China.

The two marketing activities include a Maldives Online Roadshow and an information portal for travel trade on WeChat.

According to MMPRC, Maldives Online Roadshow will be held from November 30 to December 2, and is divided into three sections; a webinar, an online exhibition, and one-on-one meetings.

The objective of the webinar, which was launched on November 30, is to reassure the participating travel agents that Maldives is a relatively safe destination and a safe haven for their clients to visit, following the re-opening of outbound travel from China, said MMPRC.

The online exhibition will be live from November 30 to February 28, and the one-on-one meetings will take place from December 1 to December 2.

Meanwhile the China Travel Trade information portal has been launched on WeChat, one of the most popular social media apps in China, with over 1.2 billion monthly active users.

The main objective of the portal is to continue the efforts of rebuilding confidence in the destination and to maintain direct communication with the Chinese travel trade by sharing up to date information, said MMPRC.

China has remained one of the top source markets for tourist arrivals to Maldives for the past ten years. Maldives recorded total 284,029 tourist arrivals from China in 2019, and total 31,744 tourist arrivals in January prior to the closure of borders the Chinese market due to the COVID-19 pandemic, which was a 23 percent growth compared to the same period last year.