Australian journalists in Maldives to promote tourism

Journalists from Australia, the 15th group to arrive in Maldives as part of a series of familiarization trips organized by MMPRC, pose for a picture onboard a boat. (Photo/MMPRC)

A team of Australian journalists have arrived in Maldives at the invitation of Maldives Marketing and Public Relations Corporation (MMPRC) to promote sustainable tourism of Maldives, local experiences and feature Maldivian products in Australia.

The Australian journalists are the 15th group to arrive in the Maldives as part of a series of familiarization trips organized by MMPRC.

They arrived on October 20, and are scheduled to stay in Maldives until October 26, during which time they will experience guesthouses in local islands, resorts, and liveaboards.

They will be primarily hosted at Secret Paradise, on vessels provided by Yacht Maldives and at Emerald Maldives Resort & Spa.

According to MMPRC, the journalists are from publications such as Escape, West Australian, Marie Claire, WHO Magazine and Traveller. Their experiences in Maldives will be featured in articles and photographs in their respective publications.

Travel records place Australia among the fastest developing source markets for Maldives.

It’s ranked as the 10th biggest source market for Maldives, with 2.3 percent of the total market share.

The number of arrivals was recorded as 26,496 from January to August 2019 which is a 10.7 percent increase compared to the same period of 2018.

MMPRC reports it hopes to reach a wider audience in markets through its series of FAM trips to promote Maldives as a tourist destination.