No break for KitKat in Europe as trademark rejected

6 years ago

STAVANGER, Norway (AP) — KitKat is not getting its break. The maker of the chocolate bar has for 16 years tried to trademark its four-finger shape, arguing it is a distinctive feature that deserves protection. Like Toblerone's pyramid blocks, which are trademarked. But a European court ruled Wednesday against KitKat and its maker, Nestle, saying that its shape is not recognized throughout