BML and AMEX launch 'Experience Maldives' campaign to boost tourism

Bank of Maldives (BML), in collaboration with global card services provider American Express (AMEX), has launched a new campaign to promote Maldivian tourism among its AMEX Cardmembers.

The initiative was officially inaugurated on Saturday evening at Barcelo Nasandhura Male' by Minister of Finance Moosa Zameer, BML CEO and Managing Director Mohamed Shareef. 

Titled 'Experience Maldives', the campaign, now in its fourth edition (launched in 2017), coincides with World Tourism Day and aims to spotlight the Maldives as a premier luxury travel destination.

Endorsed by the Ministry of Tourism, Maldives Association of Tourism Industry (MATI), Visit Maldives Corporation, and the National Boating Association of Maldives, the two-year campaign offers exclusive benefits to AMEX Cardmembers. 

This two-year initiative offers American Express Card Members curated privileges and savings across participating resorts, liveaboards, and merchants in the Maldives. Benefits include savings of 10-45 percent on spa treatments, beach dining, and water activities, as well as complimentary experiences such as floating breakfasts, room upgrades, and unique local adventures, all designed to deliver a premium and memorable getaway in the Maldives.

Speaking at the event, Shareef noted that the campaign will enable AMEX Cardmembers to explore the Maldives’ natural beauty and cultural richness through curated experiences. “This initiative will enhance the travel experience of American Express Card Members by offering curated privileges that showcase the Maldives’ natural beauty and rich culture, while further elevating the Maldives’ appeal among premium travelers,” he said.

According to BML, previous editions of Experience Maldives, launched in 2017, 2019, and 2023, have offered premium services, exclusive rates, and complimentary experiences designed to enhance the travel journey for AMEX Cardmembers.