Connectivity issues come to life as fun characters in Ooredoo’s new campaign

Ooredoo has launched its latest campaign - a bold and entertaining showcase of its network strength designed to resonate with users in a fun and relatable way.

The campaign, featuring a series of short, engaging commercials, brings to life the daily connectivity struggles people face - before introducing Ooredoo as the solution for an upgraded, seamless experience.

At the heart of the campaign are mischievous characters brought to life using cutting-edge film industry techniques.

Developed with the help of AI and high-quality prosthetics, these characters represent the causes of connectivity issues in a funny, exaggerated, and highly entertaining manner.

They aren’t Ooredoo mascots but rather serve to humorously illustrate the frustrations of a poor network experience - whether it’s lagging during a game or buffering at the worst moment of a video call.

The first ad of the series dives into the gaming community, painting Ooredoo as the gaming network. With its unrivaled products and services tailored to gamers, Ooredoo offers a connectivity experience that takes gaming to the next level.

Featuring popular local influencers in every market, these highly relatable scenarios capture the humor and drama of gaming interruptions, with Ooredoo stepping in as the ultimate hero to save the day.

“As connectivity becomes the backbone of entertainment, work, and life, Ooredoo is redefining what it means to have a great network experience. This campaign is all about connecting with our audiences in a way that entertains and informs, while showing them the difference our network can make,” said Bilal Kazmi, Group Chief Consumer Officer, Ooredoo.

Ooredoo said the campaign highlights its commitment to using innovation, creativity, and a customer-first approach to deliver services that truly upgrades users' worlds.

 “Stay tuned as the rest of the series unfolds - each ad is a playful reminder that with Ooredoo, you can leave the frustrations behind and step into a world of uninterrupted connectivity and unparalleled experience,” added Kazmi.