Maldivian Red Crescent launches

Maldivian Red Crescent has launched a campaign themed “I am for Humanity” with the purpose of raising public awareness towards their vision, mission and aim; and to raise awareness of the activities they will be carrying out next year.

Speaking at a function held at Traders Hotel to launch their campaign, Maldivian Red Crescent Communications and Resource Mobilization Manager Ahmed Shifaz said that the main purpose of this campaign is to raise public awareness about the organization’s vision, mission and aim, and to raise awareness on ways the public can reach out to the organization for help.

Shifaz said that the campaign’s main purpose is to tell the public ways they can work alongside the organization’s volunteers and to educate the public on the guidelines on how to actively participate in the organization’s activities.

“This campaign is open for every single Maldivian citizen to participate,” said Shifaz.

The “I am for Humanity” campaign is divided into four services. They are First Aid Service, First Aid Training, Volunteering, and Emergency First Response.

Shifaz said that the purpose of First Aid is to save lives and to increase preparedness in responding to unexpected situations, to integrate a culture of helping each other and also to facilitate such prospects. He also said that these services are provided by the organization’s own initiative.

“The purpose of the First Aid Training is to increase public preparedness for an unexpected situation and to increase individual capacities and abilities to face such situations. It also aims to increase public capacity to face unexpected situations,” said Shifaz.

He also said that the main purpose of the campaign is to raise public awareness on how to obtain the services of the organization and to popularize the name of the organization amongst the public. He also said that the organization’s aim is to achieve the goals of all four services within six months of the launch of the campaign.