Roadshow to be held in China to market Maldives as a tourist destination

A passenger from the Beijing Capital Airlines that touched down in Maldives on January 18, 2023. (Sun Photo/Mohamed Shathiu Abdulla)

Maldives China Tourism Association (MVCTA), an NGO dedicated to promoting Maldives as a tourist destination to the Chinese market, has announced its first-ever road show in China.

The roadshow will take place from September 15th to September 21st in four Chinese cities; Shanghai, Shenzhen, Chengdu, and Beijing.

MVCTA, by electing these prominent urban cities, aims to capture the attention of Chinese tourists, travel agents, and industry professionals who play a crucial role in shaping travel decisions. The roadshow will serve as a platform for both nations’ stakeholders to engage in meaningful interactions, exchange ideas, and establish collaborations that will contribute to the growth of tourism between China and the Maldives. It will also showcase the unique attractions and experiences the Maldives has to offer to Chinese travelers.

MVCTA, established this year, aims to provide information about the Maldives as a destination to the Chinese public and strengthen ties between the travel industries of China and the Maldives.

In this trajectory, they participate in regional travel exhibitions and roadshows, advertising and promotions, organizing familiarization trips for the travel trade and media, and maintaining contacts with government tourism bodies, travel agencies, and associations in China. Furthermore, they collaborate with various stakeholders, the association strives to advance the Maldives’ travel and tourism industry and enhance the country’s tourism image in the Chinese market.

Maldives welcomed back Chinese tourists after a three-year break in the face of the COVID-19 travel restrictions this year. At present, China is the sixth top tourist market to the Maldives.