Maldives Marketing and Public Relations Corporation (MMPRC) has kicked off a hybrid marketing campaign with Cozmo Travel to promote the Maldives in Qatar and the Middle East.
The campaign will run from January to March.
Through the campaign, MMPRC aims to promote the unique geographical features of the Maldives, the luxurious services, products and unique experiences awaiting tourists in the Maldives.
Cozmo Travel is a travel management company catering to independent and corporate travelers, selling ready-made packages and customized journeys. Their services include; ticketing; inbound and outbound hotel bookings; visa processing; and organizing activity programs at destinations.
They have over 73 branches across the Middle East and India.
Under the campaign, posts related to the Maldives are being circulated to the Qatari and the wider Middle Eastern market through Cozmo Travel’s website, google display network and YouTube.
Information on the destination is also being sent to Cozmo Travel’s database via SMS and emails, and advertisements of the Maldives will be posted on screens at retail outlets of the company in Qatar and other Middle Eastern countries.
The campaign is estimated to accumulate over 1.1 million impressions.
MMPRC said the campaign will strengthen the destination's recognition, especially during the peak holiday seasons, amongst both B2B and B2C audiences in the selected markets.
It is conducted as part of MMPRC’s marketing strategy for Qatar and the Middle East.
In 2022, Maldives recorded 100,494 arrivals from the Middle East and 6,060 arrivals from Qatar.
MMPRC has been holding several marketing activities targeting the market to maintain destination presence and increase popularity.