Dhiraagu 2023 calendar: Four unique stores told through AR

Dhiraagu unveiled its calendar for 2023 on Wednesday. 

The calendar unveiled during a special ceremony at Dhiraagu Head Office features the stories of twelve unique individuals – shown through colorful illustrations of Augmented Reality (AR) with sound effects. These individuals are connected in some way and have unknowingly inspired each other to do exceptional work in their fields, across generations and professions.

Dhiraagu said that the calendar follows four themes of conservation; Environment, Language, Craftsmanship and Music.

Dhiraagu’s Director, Brand and Marketing, Mohamed Mirshan said that Dhiraagu hopes to inspire a new generation of people and connections to achieve great things through this calendar, similar to the twelve individuals featured in the calendar.

“As the Maldivian connection, we wanted to celebrate the inspiring connections of people that have worked to preserve and cultivate the unique traditional heritage of the Maldives. Through this calendar, we hope to inspire a new generation of people and connections to achieve great things similar to these twelve individuals,” he had said.

Dhiraagu stated that users can experience the calendar’s vivid stories by scanning the Snapchat code on each page of the month – which will showcase their individual talents and work.

The telecom operator reiterated its commitment to enriching lives through top-notch connectivity, helping people get ahead in what they do best.