Maldives to welcome 1.6 millionth tourist tomorrow, target arrivals for 2022

Maldives Marketing and Public Relations Corporation (MMPRC), on Monday, revealed that Maldives is set to welcome the 1.6 millionth tourist of this year tomorrow, which would effectively achieve the target number of arrivals set government for the year 2022.

MMPRC's Managing Director Thoyyib Mohamed said that the 1.6 millionth tourist will arrive in the Maldives sometime on Monday afternoon. Thoyyib added that MMPRC and other tourism sector stakeholders are preparing for the arrival. 

'Boduberu' (traditional Maldivian drums} will be used in the welcoming ceremony for the tourist. 

Statistics from Tourism Ministry show that a total of 1,590,379 tourists have visited the Maldives as of Sunday. 

MMPRC is the legally mandated body undertaking most of the marketing of the island nation as an ideal tourist destination to foreign markets. In an earlier remark, Thoyyib praised the employees of MMPRC stating its staff had worked tirelessly despite the obstructions posed by the COVID-19 pandemic. He attributed today's successes in the Maldivian tourism industry to the work carried out by MMPRC staff. 

In the first three quarters of 2022, MMPRC has already carried out a total of 149 activities in 22 different, including marketing campaigns, outdoor advertisement campaigns, participation in fairs, E-learning programs, and webinars, global marketplaces, addressing both the travel industry and consumers with a reach of over 8.6 billion. One of their main goals in developing their strategy was to keep their brand visible in international markets. The Maldives was marketed as a top-tier luxury destination with a range of reasonably priced options and exciting experiences. MMPRC's narrative was delivered clearly to inspire trust in the location. They successfully incorporated this narrative with the Maldives Tourism Golden Jubilee messaging to encourage visitors to join in the industry's celebrations this year.