Naushad appointed Visit Maldives local ambassador

Visit Maldives Corporation (VMCC) on Tuesday has appointed Mohamed Naushad, a prominent football content creator and sports tourism advocate, as its local ambassador.

The primary objective of this strategic partnership, as stated by Visit Maldives, is to present the Maldives as a multifaceted destination with a focus on the expanding sports tourism sector. This initiative leverages local voices to underscore the nation's rich culture and distinctive experiences.

Mohamed Naushad is a distinguished football content creator, event manager, and sports tourism champion who has significantly influenced the local sports and tourism industries. His compelling storytelling and digital presence have established him as a powerful proponent for promoting sports and the natural splendor of the Maldives.

Visit Maldives aims to collaborate with influential individuals such as Naushad to elevate the Maldives' status as a premier travel destination for a broader audience, particularly within the sports and adventure travel communities.

The program will utilize personal influence and professional networks to portray the Maldives as a destination offering more than just vacation experiences. Authentic Maldivian experiences and lifestyle, local culture, and a passion for sports will be showcased through narrative. This endeavor seeks to reinforce destination branding through the active participation of Maldivians.

The music band '2OfUs' has previously been designated as Visit Maldives' local ambassadors. The corporation seeks to engage local artists and talent, empowering them to share their unique stories globally, promote tourism, and further strengthen ties with the local community.