Roadshows by MMPRC commences in Switzerland

Activities conducted in Switzerland to promote and market Maldives. (Photo/MMPRC)

As part of the series of roadshows planned by Maldives Marketing & Public Relations Corporation (MMPRC) the “Journey to the Sunny Side“ has commenced in Switzerland. 

The roadshow is being held at four prominent cities in Switzerland, including Basel, Zurich, and Geneva from August 19-21, 2019. Maldives Roadshow in Switzerland is the fifth event of this series as part of marketing promotional activities conducted by MMPRC. 

The roadshows target the Swiss audience to maximize the brand exposure to the Maldives and will serve as a platform for the Maldives as the tourism industry partners to showcase products and network with the top travel trade industry partners of Switzerland. 

Six companies from the Maldives have taken part in these events to create potential opportunities and to further strengthen the relationship with the Swiss tour operators. In addition to the networking sessions that will be conducted during the event, a raffle draw winner will be chosen from each city to spend holidays in the Maldives at LUX* North Male Atoll, LUX* South Ari Atoll and You & Me by Cocoon. 

The Maldivian delegation in Geneva is led by Maldives Ambassador for Geneva Ms. Hala Hameed. MMPRC has received excellent support from industry partners to conduct the “Journey to the sunny side“ series roadshow.

Based on the Arrival figures from January to June, Switzerland is ranked in the 11th position for the highest performing markets to the Maldives. It accounts for 2.1% of the total market share. Tourist arrivals from Switzerland for up until June this year stands at 18,314, an increase of 2.9% when compared to last year.