Dhiraagu rebrands with new orange logo

Largest telecommunication company in the Maldives, Dhiraagu has changed their logo and made orange their theme colour.

Dhiraagu launched their new logo last night with a strong social media campaign “What’s Next?”.

Starting last night, the company colour is orange. And the old logo has gone through some changes as well. The capital letter D in the previous Dhiraagu logo forming the palm of the hand in the logo is now replaced by the lowercase of the letter.

As part of the media campaign, orange umbrellas were placed at the west end of Lily Magu yesterday. And “What’s Next?” campaign was launched across the country last week.

This new transformation comes with the third logo of the company. Dhiraagu used a blue and red logo initially before changing it to the red “touch” logo in the 2000s.