World

A total of 194 representatives from 75 Maldivian companies will participate in the world’s leading travel trade show, the Internationale Tourismus-Börse (ITB), set to begin in Berlin, Germany, tomorrow.

The Maldives delegation will be led by Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), Abdulla Ziyath.

According to MMPRC, Maldives will have a newly-designed stand at the fair, which will allow for better business to business meeting areas in a contemporary setting with attractive imagery of the country.

MMPRC said that the stand will have an interactive area for display of handicraft activity and cultural performances, and a more serene spa area to highlight on the relaxation and rejuvenation segment; and furthermore, Maldivian gastronomy will be an added highlight at the stand through Maldivian made short eats.

Also, a press conference will be held on the first day of the fair to provide important news about the destination.

On 4 March, a networking evening for travel and trade partners will be held under the theme Maldivian Night. Dance performance by Theatre Mirage and Music by Def Note will be entertaining the audience during the evening, and a raffle will be drawn at the end of the evening amongst the invitees.

Gifts for ITB Travel Raffle, scheduled for 7 March, is sponsored by Maldives.

The fair will take place from 4 to 8 March.