Govt. discuss digital monetization for Maldivians with TikTok

Maldivian government has held discussions with a senior delegation from TikTok regarding unlocking new avenues for digital monetization from the popular social media platform for Maldivians.

Economic Ministry, via a post on X on Tuesday, said senior officials from the Ministry met with a senior delegation from TikTok that is currently visiting the Maldives.

According to the Ministry, discussions were held on possible collaboration to unlock new avenues for digital monetization via TikTok for Maldivians.

The TikTok’s senior delegation is with us today in the Maldives. We are working on possible collaboration with this popular global social media network to unlock new avenues for digital monetization. Building a thriving creative economy is a key pledge of President Dr. Muizzu in… pic.twitter.com/37qtSIJQAZ

— Ministry of Economic Development and Trade (@MoEDmv) April 15, 2025

TikTok users earn income via the Creator Rewards Program, which compensates them for producing original, high-quality content, as well as through virtual gifts received during live streams, which can be converted into real money. Users also earn income by selling merchandise through TikTok Shop or directly through their profiles. They can also use the platform as an affiliate marketplace, earning commission on products they promote. 

While TikTok is extremely popular among Maldivians, the island’s citizens can only earn income via TikTok through gifts received during live streams.

Most social media platforms are extremely popular among Maldivians. However, unlike other countries, there is little to no way to earn an income via social media platforms for Maldivians. Facilitating such opportunities is an electoral pledge of President Dr. Mohamed Muizzu.