Hollywood actors approve strike-ending deal after gains on AI rights

SAG-AFTRA President Fran Drescher said the studios believed they could outlast actors by waiting more than two months before initiating talks. (Photo/AP)

Board members from Hollywood's actors union has voted to approve the deal with studios that ended their strike after nearly four months, with the union's leadership touting the gains made in weeks of methodical negotiations.

Duncan Crabtree-Ireland, Screen Actors Guild-American Federation of Television and Radio Artists' executive director and chief negotiator, announced at an afternoon news conference on Friday that the tentative agreement was approved with 86 percent of the vote.

The three-year contract agreement next goes to a vote from the union's members, who are now learning what they earned through spending the summer and early fall on picket lines instead of film and television sets. That vote begins on Tuesday and continues into December.

Crabtree-Ireland said the deal “will keep the motion picture industry sustainable as a profession for working class performers.”

SAG-AFTRA President Fran Drescher said the studios believed they could outlast actors by waiting more than two months before initiating talks.

“What were they doing? Were they trying to smoke us out?” she said. “ Well honey, I quit smoking a long time ago.”

Crabtree-Ireland and Drescher would not give specifics on who disapproved of the deal, and why. The board vote was weighted, so it's not immediately clear how many people voted against approval.

Overall, the happy scene at SAG-AFTRA's Los Angeles headquarters was as different as can be from the defiant, angry tone of a news conference in the same room in July, when guild leaders announced that actors would join writers in a historic strike that shook the industry.

The successful vote from the board, whose members include actors Billy Porter, Jennifer Beals, Sean Astin and Sharon Stone, was expected, as many of the same people were on the committee that negotiated the deal. And it was in some ways drained of its drama by union leaders declaring the strike over as soon as the tentative deal was reached with the Alliance of Motion Picture and Television Producers on Wednesday, rather than waiting for the approval.

But it was still an essential step in returning to business as usual in Hollywood, if there is any such thing.

Actors need not wait for the ratification to start acting again — “in fact some of them already have,” Crabtree-Ireland said.

Contract provisions surrounding the control of artificial intelligence were among the last sticking points in the agreement.

“AI was a dealbreaker,” Drescher said. “If we didn’t get that package, then what are we doing to protect our members?”

Here’s a look at those and some of the other contract gains that union leaders outlined on Friday:

Artificial Intelligence

Productions must get the informed consent of actors whose digital replicas are used. That means there will be a reasonably specific description of how an actor's image will just be used — a vague, boilerplate sentence will not suffice. This includes the consent of background actors used for crowd scenes and similar simulations.

When artificial intelligence is used for a movie or show an actor is already working on, they will be compensated the same as if they’d actually performed what their digital likeness does, the guild said. Companies will need to negotiate new permission to use a likeness in a new project.

“The caveat to the consent is that it’s only for the one job,” Drescher told The Associated Press in an interview. “They have to come back if they want to use it for something else. That’s kind of huge.”

When it’s a licensed image on a show where an actor, living or dead, is not otherwise performing, the license holders have a right to negotiate a rate.

In a hard-won provision that SAG-AFTRA said came on the final day of negotiations, when generative AI is used to create a synthetic character from the images of several different performers — be it Denzel Washington's eyes or Margot Robbie's hair — consent must be obtained from every person used, and the union must be able to negotiate pay for each.

Compensation

The contract includes a creation of a new fund to pay performers for future viewings of their work on streaming services, in addition to traditional residuals paid for the showing of movies or series. The issue derailed talks for more than a week last month before studios returned to the table.

“They leaned pretty far because they were willing to accept that a new stream of revenue had to be established,” Drescher told the AP.

A 7 percent general wage increase is effective immediately, with another 4 percent hike in July, and another 3.5 percent a year after that.

An 11 percent increase for background actors is effective immediately, with the same 4 percent and 3.5 percent increases in the coming years.

There will also be more mon ey for the relocation of actors who have to move to appear in TV series.

Other first-time gains

Dancers asked to sing or singers asked to dance will be fully compensated for both skills, rather than productions getting a two-for-one when performers do double duty.

Sets must have proper hair and makeup artists for all performers who need them, and those artists must be able to properly serve the particular ethnicities and appearances of the performers.

The agreement also includes more protections and funding for the self-taping of auditions.

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Source: TRT