A group of media personnel representing prominent publications from the Nordic region are in the Maldives for familiarization trip at the invitation of Maldives Marketing and Public Relations Corporation.
Nordic region is in Northern Europe and Northern Atlantic comprising of Denmark, Finland, Iceland, Norway and Sweden amongst others.
The group comprising of journalists, bloggers, and writers representing various world-class publications such as Søndag, Vagabond Reiselyst, Dagbladenes Bureau and Dagbladenes bureau, targeting a diverse audience in the Nordic market will stay in the Maldives from November 25 to December 1.
As per MMPRC, the purpose of the trip s to establish the Maldives as one of the most preferred tourist destinations in the Nordic region and to promote diverse experiences, especially the luxury and gastronomy segments of the Maldives.
In this regard, the trip will generate tremendous coverage showcasing the resplendent Maldives’ resorts and unique experiences, ranging from gastronomy and wellness to watersports and other unique experiences.
Apart from this, it will also highlight the unique geographical advantage of having our islands scattered – the one island, one resort – concept – which makes Maldives one of the safest holiday destinations in the world.
The team will be hosted at Sun Siyam Iruveli, Fairmont Maldives Sirru Fenfushi and Le Meridien Maldives Resort and Spa where they enjoy high-end adventures, the world-renowned Maldivian hospitality, unique experiences, and the different cuisines available at their host properties.
As of November 14th, Maldives has welcomed 29,666 travelers from the Nordic region. MMPRC has been conducting several activities targeting this market including a campaign with Blixen tours and a travel trade webinar. There are several other marketing and advertising activities in the pipeline for the Nordic market for this year, such as more familiarization trips, broadcasting partnerships, outdoor campaigns, print media campaigns and more.