Maldives Marketing and Public Relations Corporation (MMPRC) has revealed that the Maldives’ stand at World Travel Market Latin America (WTM LATAM) saw significant support.
WTM LATAM is one of the major B2B travel and tourism events for Latin America. It offers excellent business opportunities, return on investment and access to relevant and qualified travel and tourism industry buyers, influencers, and professionals.
The event was held in São Paulo, Brazil, from April 5 to April 7, with the participation of more than 565 exhibitors from 40 countries. Organizers said that the first two days of the fair saw over 10,725 visitors this year which is an 8.7 percent increase compared to the last time it was held.
MMPRC, on Thursday, stated that, they, alongside 11 industry partners, concluded WTM LATAM with a series of successful meetings, networking sessions, and over 1,500 visitors to the country’s stand.
They also underscored that 25 meetings were between local officials and the Latin American travel trade and global travel professionals.
Stressing that countries belonging to Latin America, notably countries such as Brazil, are important markets for the Maldives – MMPRC said the purpose of taking part in the event was to promote Maldives as the ultimate vacation destination, providing safety and unique experiences for tourists from these countries.
A raffle was also held amongst visitors to the Maldives’ Stand, through which a lucky winner won a free holiday to the Maldives, sponsored by Constance Moofushi Resort Maldives.
MMPRC said that their marketing strategy for Latin America focuses on increasing arrivals from the market through dedicated campaigns on social and digital media platforms, and through participation and marketing of the destination in prominent fairs and exhibitions held in this market. They added that several marketing activities in the pipeline aimed at this market for this year accordingly.
The strategy is also aimed at mitigating the potential negative impact on arrival numbers from Russia and CIS market that had topped arrival figures in recent years following the effects of Russa-Ukraine conflict by restrategizing marketing activities in selected markets to minimize the potential adverse effects on the Maldives tourism industry and the nation’s economy.
MMPRC, as the national body mandated to promote Maldives as a tourist destination across the world, carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews.