Marketing campaign for Swiss travelers underway

Passengers disembark from a Edelweiss Air jet at Velana International Airport. (Photo/VIA)

The Maldives Marketing and PR Corporation (MMPRC) and Visit Maldives have commenced a marketing campaign targeting the Swiss market of travelers. 

The promo campaign was commenced in association with "Lets Go Tours" and marketing activities of the Maldives will be carried out on both online and offline platforms. 

Social media activities, as well as newsletter features of the Maldives in Switzerland, will be carried out during the campaign which runs from April to June. 

Other than this, digital marketing campaigns, fame trips as well as media activities are being planned. 

The Tourism Ministry statistics show that Switzerland is eighth in terms of tourist arrivals. Edelweiss from Switzerland currently operates between the Maldives and Switzerland.